Models: Diana at Unite-Unite NY
Elena & Ksenya at Gracemodels Moscow
‘The source of the project was the will to rebuild the notion of beauty which functions in the fashion industry. The heroines of the shoot became the real fashion models, but instead of make-up they wear cosmetical masks as the invisible attribute of beauty industry. The heroines appear as if they are caught while the intimate process of beauty-care.
The cosmetical tools they’re using represent the masks of beauty industry but, however, they don’t hide models as the editorial make-up does. On the contrary, these masks reveal the inner world of the heroines showing their fragility and, at the same time, the power of their personalities.’