Words: Joshua Greenwood
Established in 2009, supermodel Miranda Kerr set up the beauty brand KORA Organics. Aimed at selling organic and vegan skincare products and carrying the P.E.T.A logo, Miranda Kerr states on the website: “These products are not tested on animals – they are tested on me”. KORA Organics products are all certified organic and natural in accordance with COSMOS (COSMetic Organic Standard) strict guidelines, so you know exactly what you are putting on your skin.
The Body Shop
The Body Shop, a popular ethical brand, has been bringing their rule breaking and change making attitude to the beauty industry for 40 years now. Searching the world for the finest ethically-sourced ingredients to create their range of naturally-inspired beauty products, The Body Shop brand is 100% vegetarian, against animal testing and part of their own Community Trade Programme. Indeed, The Body Shop remain to be “never afraid to stand out from the crowd and stand up for what’s right”.
Established in 1992, PATYKA Paris became the first cosmetics brand to be awarded the Ecocert organic certification. This means that all products are certified as organic, are cruelty-free and almost every product is 100% vegan, (with the exception of two of their creams as they contain beeswax). As a revolutionising cosmetics brand, they are creating a fresh vision of beauty whereby effectiveness, ethics and excellence are all interlinked resulting in creating the first skincare products which are both premium and certified as organic.