Meet The General Public, The Independent Ethical Brand With Quirk And Personality

Stunning imagery, easy-to-wear clothing and a loveable sense of humour are but a few of the qualities of a concept brand to watch: The General Public. We sat down with the founders to learn more about their quirky creativity, the meanings behind their unique imagery and hopes for the future of their refreshingly honest brand packed with personality.

Courtesy of The General Public

Tell us a little bit about yourself, where are you from? How old are you? What experience have you had in the industry and how did you become to create Shop the General Public?
I was born and raised in Montana, cultivating a pragmatic core of values and love for the outdoors while also yearning for a more creative expression. That expression ended up being the aesthetics arrangement of clothing. I went to school in Oregon, and after graduating worked with a number of rad independent female designers in Portland. Alexa Stark, Kate Towers and Brit Howard of Portland Garment Factory were all instrumental in my growth as a designer. After a year of experiencing the industry with these women I knew this lifestyle was what I wanted, thus The General Public was born.

Courtesy of The General Public

What is the concept behind the store?
The General Public is an independent clothing line focused on providing women with quirky-cool options. The line is sustainably produced with an emphasis on workwear that is exaggerated, yet effortless. I find myself with an instinctive pull towards irregularity and unexpected balance between opposing themes.  In this space of synchronizing contrasts, perfection finds its awkwardness, harmony its spontaneity, and the individual, its community.

Courtesy of The General Public

Courtesy of The General Public

Why did you choose to create your eye-catching imagery in the relaxed and everyday, yet almost surreal way that you do?
Something I really identify with is quirky confidence.  I wanted to create a brand that’s centered around a slightly atypical muse, and captures those uncomfortable awkward moments in life that we all experience. We strive to take away the sexuality of clothing and insert design elements that are simple and comfortable, yet bold and unique.

Courtesy of The General Public

Any hopes for the future?
We are hoping to continue to grow the brand, and have a larger reach in small shops around the world. We are currently on offering more unisex items. We are also hoping to open a concept store in our hometown of Missoula, Montana this year. We would love to have a place to showcase the brand, as well as promote our friends who make amazing things, too.