I was born and raised in Montana, cultivating a pragmatic core of values and love for the outdoors while also yearning for a more creative expression. That expression ended up being the aesthetics arrangement of clothing. I went to design school in Oregon, and after graduating worked with a number of rad independent female designers in Portland. Alexa Stark, Kate Towers and Brit Howard of Portland Garment Factory were all instrumental in my growth as a designer. After a year of experiencing the industry with these women I knew this lifestyle was what I wanted, thus The General Public was born.
The General Public is an independent clothing line focused on providing women with quirky-cool options. The line is sustainably produced with an emphasis on workwear that is exaggerated, yet effortless. I find myself with an instinctive pull towards irregularity and unexpected balance between opposing themes. In this space of synchronizing contrasts, perfection finds its awkwardness, harmony its spontaneity, and the individual, its community.
Something I really identify with is quirky confidence. I wanted to create a brand that’s centered around a slightly atypical muse, and captures those uncomfortable awkward moments in life that we all experience. We strive to take away the sexuality of clothing and insert design elements that are simple and comfortable, yet bold and unique.